Marketing StrategiesOur marketing services include a broad spectrum of activities, starting from analysis of an already implemented marketing activities and ending with designing of creative marketing services that will lead clients business to success. We will as well provide support in implementation of the plans we have designed, sharing thereby your risk in making innovation decisions.
We offer marketing services for each of the marketing mix elements:
PRODUCT
New products/services idea generation
Brand elaboration
Signage elaboration
Elaboration of product testing strategy
Elaboration of marketing strategy for tested product
PRICE
Pricing Strategy Elaboration
Elaboration of pricing strategies for each stage of the product life cycle
PROMOTION
Elaboration of brand promotion strategy for each of the promotion mix elements:
Advertising: elaboration of unique advertising campaign, including elaboration and design of outdoor, print, TV, radio and web advertising
Direct Marketing: elaboration of direct marketing strategy (advertising through mail, telephone, sales agents, etc.)
Sales promotion: elaboration of sales promotion strategy (discount system, coupons distribution system, nonmonetary incentives sales promotion strategy, loyal customers identification and motivation system and other creative methods)
PR/Publicity: elaboration of PR strategy (creation and maintenance of proper image of brand/company, publication of PR articles in periodicals and Internet, organization of PR events, Product Placement, crisis PR)
Personal Selling: elaboration of product/service presentation strategy, sales representatives monitoring and training
PLACE (DISTRIBUTION)
Elaboration of warehouses placement scheme
Elaboration of outlets placement scheme
Elaboration of service points placement scheme
